Advertise Your Business Using Press Releases

Use press releases to advertise your businessBigger corporations frequently use press releases successfully, so there is no doubt that smaller local businesses will benefit as well.

Here is why you should consider press releases for advertising your local business:

Press Releases are Affordable

Most businesses create their own press releases. The only real expense is hiring a press release distribution company to get your story in the right hands, or using a service like PR Web, though even this can be considered cost effective.

In comparison to paid advertising, press release distribution is practically always the less costly alternative.

Builds Trustworthiness

If you regularly create and publish relevant and up-to-date press releases, they will quickly maximize your brand name among your target market. Knowledge allows you to attain the trust of your potential customers. When they have confidence in your brand then they will likely purchase from you.

Advantageous for Every Market

Regardless of what type of business you happen to be in or how big your business is, you can make the most of the press release distribution campaigns. You can send your press releases out to local, industry, and other outlets in order to catch the attention of the conventional press and you may also submit your press releases to Internet distribution websites to increase your presence online no matter what market you are in.

Creating a Press Release for Your Business

In order to reap any of the benefits above, you need to learn how to create a press release. Listed below are several things you can do to create a simple yet effective press release:

Step 1: Add Value

Provide extras with your press release simply by adding images, video clips, hyperlinks to products, and any other worthwhile resources. This gives news providers everything they need to completely report the news you are presenting to them.

An extensive package of resources makes your release more attractive to a media reporter trying to find something good to cover.

These kinds of resources really should be web-ready and in the proper formats for Internet distribution. The best way to do this is by using services that allow people to download content material.

Step 2: Include an Attractive Hook

An eye-catching hook is vital to success in writing a great press release.

To write such a hook, spend some time before you begin writing your release studying releases and blog posts from your competitors and find out which ones are the most popular.

You will be able to see exactly what kind of hook pulls in the crowd and keeps them coming back for more. Once you have them hooked, you’ll be able to convert readers into customers by providing them with valuable content.

Step 3: Refrain from Using Industry Terms

While you are writing your press releases, you need to make sure to limit technical vocabulary. Even though your industry jargon may be appropriate for certain groups, it might confuse the majority of your readers, which causes them to look away.

To interest new readers who might not be as experienced in your industry’s language, create your press release with a broader audience in mind. Make it simple and do not be afraid to provide informative sources to explain industry-related words if necessary.

Accounting Software for SMEs

accounting software

For a small business owner, keeping a tab on their resources, which in turn translates into money, is the most important feature. In the earlier days this role was taken care by qualified bookkeepers who kept a tab on the company accounts. But with the roll of time, research has shown that manual labour in such a sensitive area where high levels of efficiency is required may be incapable of carrying the burden. More over, when one is paying a high salary to these account keepers, one will not expect mistakes or inefficiencies in their books of account. Consequently, the use of small business accounting software is now very common.

At the end of every financial quarter, it is these books that reflect the company’s profits and losses, failures and winning streaks, where money is lost and how the business can revive it back. A little mistake here and there can bring the whole system tumbling down making the entire process worthless.

Hence, with the development of the IT space, a number of accounting software solutions that are specifically tailored for small business owners have entered the market. They are simple, easy to use and fit within a relatively small budget that can come within the affordable range of a small business.

From keeping a check and record on cash flow, inventory management, invoicing, customer relations management and payroll, these programs have proved a boon to small business owners who can monitor their business finances a lot more regularly. Listed below is a few such small business accounting software programs that are available:

Intuit Quickbooks

The most demanding software to get a set of accounts for small businesses is Intuit’s Quickbooks. Depending on the size of the business, one can opt for the configuration that best fits the business’s requirements. There are four editions for Quickbooks being basic, pro, online and premier. 2013 witnessed the launch of the professional version that includes features such as customizable vendors, company snapshot, employee and customer centres along with the ability to find any report, invoice or account just by simply searching the Quickbooks search finder box.

Sage 50 Accounting

Another software program that has been used by various small businesses with positive results, then Sage 50 Accounting software is an option to go for in the market. (It was renamed ‘Sage 50 Accounting’ from ‘Simply Accounting’. For calculation and payment of HST or GST along with QST or PST, this software is highly recommended for Canadian firms. One can file tax returns T-4s, RL-1, ROEs via efiling or government filing. The software is available in two languages- French and English. One can easily translate from one language to another as per one’s needs.

The professional version is more in demand than the basic version for the features it provides. The business firm can create quotes, sales orders and can be used with more than one currency.

Account Edge Accounting

The flexibility of Account Edge Accounting software is something that has made it stand out in the race. The software helps business owners by giving control over their inventory by the use of multiple price levels, kit building and negative inventory. All this occurs with the presence of inventory command center. The software provides multiple rates of billing for both non-chargeable and chargeable time. The software provides a business owner with more than two hundred financial reports that can be tailored and customized as per the needs of the business owner. The software is also compatible with Enstore, an online store app and one can even access the software via its mobile app in iPad and iPhones.

Connected Core Accounting

Connected Core Accounting Software has made its place in the accounting software space due to its compatibility to function across multiple platforms, i.e. PC and Mac. This implies that workers can simultaneously access the same file of data irrespective of whether they are using a MAC platform or a PC platform. The hosting of the files can also take place on any one of the platforms. Microsoft Office can also be hooked into the Connected Core software. Moreover, one can even customize it as per their own requirements. The software also offers HST OR GST accounting for tax filing. However, the software is only targeted towards those businesses that are small and only need a basic accounting program and not those larger businesses that require job costing and inventory management features.

Sage Business Vision Accounting

Sage Business Vision Accounting software adds a touch of uniqueness to its functions by being available in five different versions. Each of the edition or versions can be scaled or customized to fit the requirements of the business. It comes with the modular design which makes such customizations possible. This software provides features to help business owners keep a tab on their sales as well as inventory. Its special small business editions aid in meeting the management and accounting criticalities of business. It has a special e Business add on which helps in the fusion of an online selling system into the software. This makes the software a perfect fit for retail, local manufacturing and wholesale companies. Though its market price may be higher than other available accounting software options, one must keep in mind the exclusive features that it provides which are unavailable in its other competitive brands.

Microsoft Dynamics GP

Similar to the Sage Business Vision Accounting software, Microsoft Dynamics GP operates less than purely accounting software and more of a business management solutions provider. It offers supply chain management feature, payroll management financial management features, human resources business intelligence and reporting, along with service, sales, and project management. It can also be integrated with variants of Microsoft software, for example Microsoft Office. It helps you to save your data in the cloud or on site. The cost of this software will vary depending the package that the business owners wish to ascribe to. If one requires its high level, exclusive fine-tuned features, the software can come out to be more expensive than others in the market.

Simplazz 1-2-3

This is pronounced ‘Simple as 1-2-3’ because it is designed to be very simple. It is quite basic in that it tracks receipts and payments, balance to the bank and provides reports but for many small businesses, this is all they need. The Simplazz 1-2-3 Gold program also has customer and supplier invoicing along with inventory management for goods bought and sold. For a business that wants an easy system that doesn’t require any accounting experience, this is a good choice.